As Easy As Riding A Bike

Some of you will no doubt remember the advice – quoted in the headline of this post – of the 2011 Understanding Walking and Cycling Report [pdf].

do not base policies about cycling on the views and experiences of existing committed cyclists. These are a minority who have, against all the odds, successfully negotiated a hostile urban environment to incorporate cycling into their everyday routines. It is necessary to talk – as we have done – to non-cyclists, potential cyclists, former cyclists, and recreational cyclists  to determine what would encourage them to make more use of this transport mode.

The Report investigated the barriers to cycling (and also to walking) in Great Britain. It did so, quite reasonably, by asking people who didn’t cycle why they didn’t, and what would need to change for them to consider a bicycle as an everyday mode of transport. One of their major conclusions –…

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