When we think about a holiday, we think about what we want our holiday to do for us, provide adventure, relaxation, romance perhaps. Any journey starts with a destination, so what is it I want? what is it I need? How do I find it? We look around for inspiration, we ask friends, we surf the web and then we consult the experts.
Imagine a world where the travel agent has a very limited style of holidays in its catalogue..Its a nice catalogue, it has pictures of things from a foreign land, food you have never eaten before and all the people are sexy, laughing, tanned and buff. The folk in the brochure all look the same and don’t really look your type, you are not sure that this holiday destination is really you, but I do want a holiday so yes, i will book it….. and thus the holiday is chosen…there is no alternative, everyone goes on that sort of holiday.
Would you be happy if you knew that there were alternatives that you were not being told about, holidays that looked a little different, new features like ‘all inclusive’, electric light bulbs in your room and awnings over your balcony so you don’t get a wet arse every time you sit after a rain shower. If you knew that there was a holiday available that was comfortable, luxurious, clean and all inclusive you might plump for it…..if you knew about it.
If a travel agent said that they have a holiday in the brochure just like the one you had heard about, they just need to add a few bits (that cost extra), move the furniture a bit, repaint the hotel foyer before you arrive and that would make it just like the holiday you asked for. Do you think that would give you the holiday experience and the satisfaction that you deserve and saved hard for? You can only tweak so far, sticking duck feathers on a chicken does not make it a duck, if you sprinkle sugar on your corn flakes that does not make them frosties.
Not everyone wants the same holiday and there are lots of holidays to chose from. If you fancy the Inca trails, investigate it, fancy the poolside in Tenerife just book it, but please if you want to experience the Inca trails do not end up by a pool side watching a holiday rep in a sombrero playing the pan pipes.
Here at really useful bikes we like to offer choice and good honest advice, consider us the brochure on the rack that’s a bit left of centre. We just think you should know that there are choices, particularly where bicycles are concerned.
P.S I am not actually talking about holidays…….but we are a good destination.
P.P.S just to clarify, we sell bikes with mudguards, bikes that need very little maintenance, that are comfortable, have security locks built in, lights front and back powered by magic, good bags that match, puncture resistant tyres, chain guards so you can wear flairs if you want without getting greezy. In fact you don’t even have to worry about any bikeiness if you don’t want too…just ride… bikes for folk who like to ride but don’t want to worry about the bike bit. they do exist..
P.P.P.S we do have other bikes too…we built a fixie frame the other day…but family, ‘sit up and beg’ and cargo bikes are our main gig.